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We transform watching sports into play!
We transform watching sports into play!
We transform watching sports into play!
Play-watch™ tennis: call where the ball lands, jump into mini-games between points. Beta launches July 26.
Play-watch™ tennis: call where the ball lands, jump into mini-games between points. Beta launches July 26.
no subscriptions, no micro transactions - just pure fun!
no subscriptions, no micro transactions - just pure fun!
Who’s it for?
For Fans
For Fans
Gen Z watches sport 70% less than any generation before it. We want to change that. Win the kids!
Gen Z watches sport 70% less than any generation before it. We want to change that. Win the kids!
For Brands
For Brands
Become part of the experience, not an interruption. With our new “Brand Play” system brands can become part of the game and reach an ever so ellusive segment in a meaningful and fun way.
Become part of the experience, not an interruption. With our new “Brand Play” system brands can become part of the game and reach an ever so ellusive segment in a meaningful and fun way.
Old generations
Future generations
For leagues
For leagues
Capture back cultural relevance among the future generations and with that new sponsors and brands into the business.
Capture back cultural relevance among the future generations and with that new sponsors and brands into the business.
The Story begins at Cranbrook Classic
The Story begins at Cranbrook Classic
The Story begins at
Cranbrook Classic
In partnership with the ATP Challenger Tour and it’s “Tournament of the year” Cranbrook Tennis Classic, we’re launching our first public pilot to unveil this new way to experience tennis.
In partnership with the ATP Challenger Tour and it’s “Tournament of the year” Cranbrook Tennis Classic, we’re launching our first public pilot to unveil this new way to experience tennis.
Admission is FREE for everyone.
Admission is FREE for everyone.
WHat is
Japancool?
WHat is Japancool?
Japancool is a group of sport and gaming fanatics that believe relentlessly that the product of sport, not the fan, needs to change in order to captivate future generations. Our ambition is to launch DreamFight in every sport and country in the world.
Our name is more of a principle that everything we create should live up to the high honor of being “cool in Japan”.
Our mission
Our mission
To win the kids back to sports. To prove there is a better way of doing business of sport. We like to prove first, raise second so we set out to prove the concept, get a league partner, and our final validator is to launch it all.
To win the kids back to sports. To prove there is a better way of doing business of sport. We like to prove first, raise second so we set out to prove the concept, get a league partner, and our final validator is to launch it all.